GBC Zimbabwe: a lead-generating website for a study, work and travel consultancy

A lead-generating website for GBC Zimbabwe, a study, work and travel consultancy: seven clear service pages, a lead form on each, and WhatsApp one tap away.
Education & travel · Website design & development
Turning a consultancy's services into a lead machine

Client
GBC Zimbabwe

Location
Harare, Zimbabwe

Live site
gbc.co.zw

GBC Zimbabwe website hero, built by Outsourcespot Zimbabwe
7

service lines, each with its own page

1

lead form on every service page

WhatsApp

one-tap chat from any page

Mobile-first

built for data-conscious visitors

The challenge

Seven services, one confused visitor

GBC offers job placements, study-abroad applications, visa assistance, flights, career guidance, language training and travel. Prospects arrived knowing one thing they wanted and could not find it, so most enquiries came in as vague WhatsApp messages the team had to untangle.

The brief

Clarity first, then conversion

Give each service its own clear page, show the destinations and the track record up front, and make talking to a consultant the obvious next step everywhere. Keep it fast on mobile, because that is where almost all of GBC’s visitors are.

What we built

A site structured around the questions people actually ask

Service pages

Dedicated pages for study abroad, jobs, visas, flights, careers, languages and travel, each answering the first three questions a prospect has.

Destination grid

Study and work destinations presented as a visual grid so visitors can self-select before they enquire.

Track-record panel

Success rates and milestones shown as bold callouts, backed by client testimonials.

Lead forms on every service

A consultant-request form sits at the bottom of each service page, routed to the right team member.

WhatsApp first

A persistent chat link so prospects can reach a consultant without filling in anything.

Full-width hero slider

Image-led hero that rotates through the core offers, built to load fast on mobile.

Inside the site
GBC Zimbabwe Study Abroad page
GBC Zimbabwe Job Placements page
The outcome

Prospects now arrive at the right service, see the proof, and reach a consultant in one tap.

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